RFQ and technical guide
Packaging QR Handoff: Approve the Destination, Not Just the Printed Code
Approve the intended destination and the route that reaches it before releasing QR artwork. Record who controls any redirect, what the customer should see and how changes will be checked; a readable printed code alone does not approve the linked experience.
For brand operations teams adding a QR link to garment packaging.
State the customer task before generating the code
Name the action the QR link is meant to support, such as opening product information or locating a project-specific guide. Identify the intended language and landing content without promising that a page already exists. Keep the exact destination string beside the packaging artwork reference. If the destination is still undecided, mark it as unresolved rather than using a placeholder that could accidentally reach print. The brief should explain what success looks like after the scan, not only before it.
Assign control of the destination and intermediate route
Record who can change the destination page and who controls any redirect used in front of it. These may be different roles. Ask how the route will be maintained if a campaign or product page is moved. Do not assume the print supplier owns the linked web service or can keep it available. Where a third-party service is proposed, request its actual terms and operational responsibility instead of describing the link as permanent without supporting evidence.
Check the artwork and web experience separately
Request a print-sample scan check using the agreed packaging presentation, then confirm that the resolved destination is the intended page. Record the tested artwork revision and destination at the same time. A successful scan can still land on the wrong language, an obsolete campaign or an unexpected sign-in screen. Keep those web issues distinct from print reproduction comments. Avoid inventing a universal code size or a guaranteed reading distance without testing the actual proposed package.
Retain a change and retirement record
List what happens when the linked content changes, including who approves the new destination and checks the route afterward. Identify already printed inventory that may carry the older artwork or route. If a page is retired, decide what existing customers should reach rather than leaving that outcome implicit. Preserve the approved destination record with the packaging version. This connects future web edits to physical stock without treating a printed code as evidence that the online information remains current.
Decision and evidence checklist
| Decision | Include in the brief | Review evidence |
|---|---|---|
| Purpose | Customer task and language | Intended landing content |
| Control | Page and redirect owners | Destination record |
| Release | Artwork revision and resolved URL | Actual print-scan test |
What this brief does and does not establish
This is a destination-control checklist, not a QR performance specification, accessibility certification or uptime promise. Print readability and the actual landing experience require project-specific checks.
Include the intended destination and artwork version with your garment packaging inquiry. Open the MyOwnWear RFQ form.
Buyer questions
Does scanning prove the destination is approved?
No. Confirm the resolved page and intended customer task separately from whether a device can read the printed code.
Should an unresolved URL go into final artwork?
Keep it visibly unresolved and withhold the affected artwork release until the actual destination is confirmed.
Can the destination change after printing?
That depends on the actual route and control arrangement. Record who can change it and recheck the customer experience after an approved change.